OpenFields

1423: Communication with farmers

This paper is summarised from Caroline Stocks’s report of her Nuffield Farming Scholarship on ‘Communicating with Farmers’.

Year of Publication2012

Agriculture is going through a period of immense change. Achieving this will rely on learning and sharing of information between farmers, scientists and government not just on a national level, but internationally. So the conduits for information transfer have never been more important. But the mainstream media is seeing information demands and expectations rapidly change as people get used to different kinds of technology and find needs for different types of information. For those in agricultural news, it can feel as though they are constantly playing catch-up nd that they are letting down their audiences by failing to keep up and trying to juggle too many things.

This item is categorised as follows

• Subject Collection > Training & skills
• Subject Collection > Information technologies

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