Farm diversification: researching the market

A brief guide to the market research required to help assess the viability of a new farm diversification venture.

Year of Publication2009

Assessing the viability of a new farm diversification enterprise, through market research, is essential to its success.  Other benefits of market research are outlined.  An overview of  some methods of collecting information is provided. 

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This is a brief summary of an item in the OpenFields Library. This free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.