A future strategy for rural tourism in England and Wales

A justification for - and description of - the rural tourism strategy produced by the Country Land and Business Association.

Year of Publication2003

Rural tourism is vital in preserving economic activity in rural areas. It has become a more important industry than agriculture in England and Wales generating expenditure of some £14bn per annum and 380,000 jobs. While the Department of Culture, Media and Sport (DCMS) has the lead role in Government for tourism, there are many other branches of government and statutory bodies with an interest in the subject and providing grant aid and the situation can become confused. It is no clearer who speaks for rural tourism businesses themselves. The Country Land and Business Association has produced a strategy, which suggests rural partnerships between Government and providers. Other areas of importance highlighted in this strategy are quality, local produce, loyalty schemes, promotion, exclusion, taxation and planning.

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