OpenFields

1160: The world lamb market

This paper is summarised from Chapter 1 of the report from The Royal Agricultural College And Rumenco 100 Club Annual Fellowship in Beef and Sheep by Nick Allen Sector Director, EBLEX. Further chapters will be summarised in later papers.

Year of Publication2010

Recent trends have seen declining numbers in the main sheep meat exporting countries. The UK sheep sector needs to at least maintain its current share of the EU market by: avoiding direct competition during the first half of the year; greater consistency and quality of supply; targeting the halal market; exploiting opportunities in the new EU member states; exporting to new developing markets e.g. Asia; improving production efficiency; develop desirable brands for British sheep meat and country specific offerings; marketing of edible sheep offal to countries such as Hong Kong and China and addressing declining home consumption of lamb

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