OpenFields

370: Differentiation - a sustainable future for UK agriculture

Sir Stuart Hampson President of the Royal Agricultural Society of England and Chairman of the John Lewis Partnership which includes the Waitrose chain of supermarkets has commissioned an independent report on farming and food. This briefing is taken from the executive summary of the report. Future briefings will explore the details

Year of Publication2006

Differentiation distinguishes food by combinations of environmental, welfare, seasonality and place of origin. It can enable agriculture to safeguard its viability. There is a disconnection between consumer attitudes which support differentiation and behaviour which does not but better labelling can help to change inclinations into buying action. The future of farming should be opened up to public debate.

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This is a brief summary of an item in the OpenFields Library. This free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.