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1395: Social media for business

This paper has been summarised from a report from the PR Agency, Oxtale, ‘Social Media for B2B, corporate and internal communications.’

Year of Publication2011

Communicators using social media should establish a dialogue to influence what other people are saying about their business – see other people as a conduit to potential business customers. Businesses using social media to spam contacts with marketing messages will lose them as advocates. Achieving a profitable social media presence requires that you produce engaging content and interact effectively. Social media have an important role to play in crisis management; conversations will continue regardless of whether you are a participant or not, so best to be involved

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