1634: Influencing farmers on climate change

This paper is taken from “Agriculture and Climate Change: Evidence on Influencing Farmers Behaviours” by Angela Hallam, Alastair Bowden and Kalina Kasprzyk of the Rural Analytical Unit, Scottish Government .

Year of Publication2012

Farmers have a key role in mitigating climate change and can also fix carbon in the permanently in the soil. Cost is usually the most important factor influencing them but they need to be promoted as environmental stewards and be convinced about the science of climate change and the science, ease of implementation and impacts of measures. Farmers trust and are influenced by, their social networks. Messages need to be topical, snappy, relevant and from a trusted source

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