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Consumer Perceptions of Local and Regional Foods - Working Paper 1b

This working paper focuses on evaluating consumers’ perceptions of regional and local foods, their attitudes towards purchasing them, and the identification of any market rigidity, limitations and opportunities which they perceive to be limiting their access or opportunity to purchase.

Year of Publication2005

This research responds to the growing importance being placed on the potential for local and regional foods in Britain and the need for further information about this sector. Its main objective is to assess the broad scope and scale of activity in the regional and local food sectors and identify opportunities for further development. This working paper focuses on evaluating consumers’ perceptions of regional and local foods, their attitudes towards purchasing them, and the identification of any market rigidity, limitations and opportunities which they perceive to be limiting their access or opportunity to purchase. A face-to face questionnaire survey of the main food purchaser in the household enabled quantitative measurement of the strength and frequency of consumers’ perceptions and attitudes and allowed statistically valid comparisons to be drawn about purchase behaviour and attitudes between sub-groups of the population, (for example: age and socio-economic groups, regions etc).

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Organisation Logo for Harper Adams University

Supporting the development of the national rural economy.

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