OpenFields

1414: Local food

This paper is taken from a report by the IGD

Year of Publication2011

The economic downturn has accelerated the trend for locally sourced food. The trend is growing and has become the most important ethical criterion for grocery shoppers. 42% of shoppers claim they are prepared to pay extra for local food. Older and more upmarket shoppers are more prevalent amongst local food buyers.

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This is a brief summary of an item in the OpenFields Library. This free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.