OpenFields

UK rabbit meat market: is there potential to develop?

A study of consumer attitudes to rabbit meat and an assessment of its potential in the UK.

Year of Publication2011

Rabbit meat consumption and production in the UK are low despite the nutritional benefits of the meat and the efficiency of the rabbit as a producer of meat. The study concluded that there could be potential to develop a niche market for rabbit meat provided that attention is focused on production methods and appropriate marketing. Further detailed research is needed to substantiate these results.

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Additional keywords/tags

rabbit production
Organisation Logo for Harper Adams University

Supporting the development of the national rural economy.

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This is a brief summary of an item in the OpenFields Library. This free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.