OpenFields

750: Consumer perceptions of British farmers

This paper summarises ‘Understanding Consumer perceptions of British farmers’ which was delivered at the Oxford Farming Conference and summarised research commissioned by the Conference from IGD. Joanne Denney-Finch of IGD delivered the paper

Year of Publication2009

There is strong support for British farmers among the general public. Demand for more British food is strong. Farmers are considered to be hard-working but not well paid and are given credit for being business oriented. Food is considered expensive and some think farmers can do more to help Farm hygiene perceptions are very good, animal welfare less so. Views about GM are diverse Farmers have ‘an approval rating to die for so now’s the time to be louder than ever before about your special values.

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Additional keywords/tags

farmers consumers
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