528: Plough to Plate - conclusions
This briefing is taken from ‘Plough to Plate -The opportunities and challenges of running a responsible UK food and drink business’ by Christine Larson, Business in the Community, on behalf of the Plough to Plate Group. June 2007. Different portions of the report have been summarised in Briefings 517,521,524 and 527. This briefing summarises the overall conclusions of the study.
Year of Publication2007
The food and drink sectors need to be more collaborative, responsible and transparent and less commodity-led and short-term. However there is a gap between industry practice and consumer perception. Increasing numbers of consumers will pay more when it is clear that food is locally or regionally sourced but there is customer confusion about the right nutritional choices and higher animal welfare or environmental standards
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