OpenFields

1288: Consumers and sustainable food

This paper is taken from a Defra report ‘Attitudes and Behaviours around Sustainable Food Purchasing’

Year of Publication2011

Animal welfare, seasonality, ethical production, a healthy balanced diet and sustainably sourced fish were all scored highly by consumers but high scores were not always followed by actual buying. For example a high proportion of consumers rating a balanced diet as important said they actively looked for it but they looked much less for ethical production. Most frequent barriers to changing purchases were cost and habit. Taste was an important driver in relation to animal welfare and seasonal production but not for fair trade tea and coffee

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