OpenFields

Thirty-five years of farming – changing with the times

An account by one farmer of the way in which he changed his business over the years in response to changes in the marketplace.

Year of Publication2005

Richard Vaughan describes the way he has changed his business model over the past 35 years to reflect the vagaries of the market place for agricultural produce. He describes how he moved from a combination of intensive arable farming and a state of the art beef feed-lot, through the development of the farm as a tourist attraction to the establishment of his specialised meat business, Huntsham Farm Pedigree Meats, which focuses on the production of meat of superlative quality and supplies Middle White pork, Longhorn beef and Ryeland lamb to a combination of private customers and high quality restaurants throughout the country.

This item is categorised as follows

• Subject Collection > Business > Marketing & product development

Additional keywords/tags