Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- 1551: Milk Prices
- Briefing 1975: 15 agricultural technologies that will change the world
- Care Farming UK Case Study: Woodside Rural Care Farm, Cambridgeshire
- Field scale vegetable growing in South Lincolnshire
- Applying Lean Thinking to the Fresh Produce Industry
- Egg quality: UK consumer view and purchase behaviour
- Making localness a competitive advantage for a small food business
- Trends and opportunities in the lamb supply chain
- Marketing of UK lamb
- Extending the potential of a farm shop
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.