Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Towards Maintaining a Sustainable and Profitable Business Post Mid-Term Review of the Common Agricultural Policy
- Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses.
- Czech Agriculture in the Post Communist Period: the story so far
- Trends and opportunities in the lamb supply chain
- CaRE: Developing a New Service for Rural Microbusinesses
- Product Contamination and its Consequences for Brands: an examination of the Chinese infant milk powder scandal.
- A longitudinal study examining the relationship between customer behaviour change and positive and negative brand beliefs
- Briefing 1751: AgriChatUK - "The EU Hokey-Cokey: In or Out for Agriculture?" discussion 02/05/13
- Farm diversification: considering the options
- 725: Rural businesses and internet developments
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.