OpenFields

Marketing and product development

business economics and finance: Justmakeit
marketing and product development Source: JerkAlert marketing and product development Source: Quartermane
business economics and finance: Caruba

Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.

A sample of Items held in the Marketing and product development category

There are currently no subcategories in the Marketing and product development section.

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The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.