Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses.
- A case study of brand impact in the UK tractor market
- Egg Marketing in the United Kingdom - Consumer View
- The CAMBAC years, 1966-2001: a history of cooperation and integration in agriculture.
- Developing a novel health and wellbeing service in the English countryside utilising the restorative benefits of nature
- Marketing strategies and producer partnerships in the beef industry
- The key dimensions of luxury from a UK consumers’ perspective.
- Chinese food marketing (Guest editorial ISSN 007-070 X)
- Egg quality: UK consumer view and purchase behaviour
- 921: Farmers’ markets and traditional retail markets
- Marketing of UK lamb
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.