Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Towards Maintaining a Sustainable and Profitable Business Post Mid-Term Review of the Common Agricultural Policy
- Barriers to Network Innovation in UK ethnic fresh produce supply.
- The Future Strategy for Dairy Farming in the UK
- Resisting the hallucination of the hypermarket
- CaRE: Developing a New Service for Rural Microbusinesses
- 1551: Milk Prices
- A longitudinal study examining the relationship between customer behaviour change and positive and negative brand beliefs
- 1737: AgriChatUK - "Decertification: has organic agriculture lost its appeal?" discussion 18/04/13
- Farm diversification: researching the market
- 725: Rural businesses and internet developments
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.