OpenFields
Marketing and product development
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Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Thirty-five years of farming – changing with the times
- Exploring Negativity Bias in Brand Beliefs and Stated Brand Switching Propensity
- The Future Strategy for Dairy Farming in the UK
- Making localness a competitive advantage for a small food business
- CaRE: Developing a New Service for Rural Microbusinesses
- Resisting the hallucination of the hypermarket
- Egg Marketing in the United Kingdom - Consumer View
- A longitudinal study examining the relationship between customer behaviour change and positive and negative brand beliefs
- 1673: Getting closer to the consumer
- Farm diversification: considering the options
- Farm diversification: researching the market
There are currently no subcategories in the Marketing and product development section.
What Next...?
- Use the search box above to find items in the library
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.