Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Barriers to Network Innovation in UK ethnic fresh produce supply.
- Product Contamination and its Consequences for Brands: an examination of the Chinese infant milk powder scandal.
- Poultry Meat Marketing - Consumer Views in a Recession
- The CAMBAC years, 1966-2001: a history of cooperation and integration in agriculture.
- Developing a novel health and wellbeing service in the English countryside utilising the restorative benefits of nature
- Minimising Farming Effects on Archaeological Remains
- 1904: Farming must reconfigure
- Chinese food marketing (Guest editorial ISSN 007-070 X)
- Attitudes to in-home consumption of poultry meat in the UK
- 921: Farmers’ markets and traditional retail markets
- Marketing of UK lamb
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.