Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- 1425: Championing the British Food Chain
- Egg Marketing in the United Kingdom - Consumer View
- Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses.
- The enterprising farmer: a review of entrepreneurship in agriculture
- Developing a novel health and wellbeing service in the English countryside utilising the restorative benefits of nature
- Briefing 1751: AgriChatUK - "The EU Hokey-Cokey: In or Out for Agriculture?" discussion 02/05/13
- Evolution of category management in UK supermarket fresh produce networks: a return to direct supply channels?
- 2001: Community Shops 2014
- Buy local, buy British? The food miles debate
- 921: Farmers’ markets and traditional retail markets
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.