Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Assessing brand positioning : to combine or to separate positive and negative attributes?
- Egg quality: UK consumer view and purchase behaviour
- Marketing of agricultural products: case findings
- 2294: Talgarth Mill, a gem in the rural landscape
- A longitudinal study examining the relationship between customer behaviour change and positive and negative brand beliefs
- Marketing of UK lamb
- Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses.
- Consumer defined dimensions of egg quality
- Chinese food marketing (Guest editorial ISSN 007-070 X)
- Fresher by Miles - a Case Study of a Collaborative Food Supply Business
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.