Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- 2161: EU milk sector growth dependent on exports post quota
- Trends and opportunities in the lamb supply chain
- Briefing 1975: 15 agricultural technologies that will change the world
- A case study of brand impact in the UK tractor market
- Marketing of UK lamb
- The CAMBAC years, 1966-2001: a history of cooperation and integration in agriculture.
- Innovation in the Pig Supply Chain
- Marketing of agricultural products: case findings
- A longitudinal study examining the relationship between customer behaviour change and positive and negative brand beliefs
- Adoption of convergent ICTs by Chinese vegetable export companies and its strategic implications.
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.