Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Field scale vegetable growing in South Lincolnshire
- Marketing of agricultural products: case findings
- Measuring China's Export Competitiveness in Seafood Markets - A Strategic Management Approach
- Consumer defined dimensions of egg quality
- Prestige brands: consumer perceptions and loyalty compared to non-prestige brands
- Trends and opportunities in the lamb supply chain
- Barriers to Network Innovation in UK ethnic fresh produce supply.
- 1737: AgriChatUK - "Decertification: has organic agriculture lost its appeal?" discussion 18/04/13
- Successes and failures in the dairy industry South west England and north west France
- Resisting the hallucination of the hypermarket
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.