Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- A case study of brand impact in the UK tractor market
- The key dimensions of luxury from a UK consumers’ perspective.
- 1737: AgriChatUK - "Decertification: has organic agriculture lost its appeal?" discussion 18/04/13
- Towards Maintaining a Sustainable and Profitable Business Post Mid-Term Review of the Common Agricultural Policy
- Bread wheat premium: the effect of supply, demand and quality
- 2161: EU milk sector growth dependent on exports post quota
- Resisting the hallucination of the hypermarket
- Agriculture: Five Great Challenges
- Marketing of UK lamb
- Landwards Volume 64, Number 2 Summer 2009
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.