Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Poultry Meat Marketing - Consumer Views in a Recession
- 1737: AgriChatUK - "Decertification: has organic agriculture lost its appeal?" discussion 18/04/13
- Product Contamination and its Consequences for Brands: an examination of the Chinese infant milk powder scandal.
- An analysis of trends in the UK beef industry and the key dynamics of change for 2015
- Applying Lean Thinking to the Fresh Produce Industry
- Farm diversification: researching the market
- Marketing of agricultural products: case findings
- 2285: Farming Futures Conference 2015: links to the presentations
- 921: Farmers’ markets and traditional retail markets
- Extending the potential of a farm shop
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.