Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Channel management and differentiation strategies in the supply chain for fresh produce.
- Care Farming UK Case Study: Woodside Rural Care Farm, Cambridgeshire
- Egg Marketing in the United Kingdom - Consumer View
- Marketing strategies and producer partnerships in the beef industry
- Applying Lean Thinking to the Fresh Produce Industry
- The key dimensions of luxury from a UK consumers’ perspective.
- Chinese food marketing (Guest editorial ISSN 007-070 X)
- Egg quality: UK consumer view and purchase behaviour
- 921: Farmers’ markets and traditional retail markets
- Extending the potential of a farm shop
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.