Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Czech Agriculture in the Post Communist Period: the story so far
- Poultry Meat Marketing - Consumer Views in a Recession
- Barriers to Network Innovation in UK ethnic fresh produce supply.
- Fresher by Miles - a Case Study of a Collaborative Food Supply Business
- Developing a novel health and wellbeing service in the English countryside utilising the restorative benefits of nature
- 1737: AgriChatUK - "Decertification: has organic agriculture lost its appeal?" discussion 18/04/13
- Adoption of convergent ICTs by Chinese vegetable export companies and its strategic implications.
- The key dimensions of luxury from a UK consumers’ perspective.
- 725: Rural businesses and internet developments
- Buy local, buy British? The food miles debate
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.