Marketing and product development
Marketing fulfils two important roles in an organisation - determining the market requirements for a new (or revised product), and actually selling that product.There is, however, no point developing a product, no matter how well engineered, if there is no market for it. The Openfields library provides resources on the marketing and development of products, with particular relevance to the rural, agri-food and land-based industry sectors.
A sample of Items held in the Marketing and product development category
- Applying Lean Thinking to the Fresh Produce Industry
- Assessing brand positioning : to combine or to separate positive and negative attributes?
- Field scale vegetable growing in South Lincolnshire
- The key dimensions of luxury from a UK consumers’ perspective.
- Understanding Psychological Profiles of Different Segments of Wine Consumers in Australia
- Does country of origin influence food consumers in China?
- Exploring Negativity Bias in Brand Beliefs and Stated Brand Switching Propensity
- Farm diversification: researching the market
- Evolution of category management in UK supermarket fresh produce networks: a return to direct supply channels?
- Chinese food marketing (Guest editorial ISSN 007-070 X)
There are currently no subcategories in the Marketing and product development section.
Where Am I?
The OpenFields Library is a free online library contains items of interest to practitioners and researchers in the agricultural and landbased industries.