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To What Extent Do Farmers and Estate Owners Adopt a Strategic Planning Approach to the Management of their Businesses?

Postal survey to discover the strategic management practices of farmers in South England.

Year of Publication2009

Strategic management is widely considered to be important to the success of firms. The substantial literature, however, contains few studies examining the strategic management of agricultural businesses. A number of tools are routinely promoted by strategic management texts but little is known about the application of these techniques on farms. The use of benchmarking has been widely promoted by agricultural consultants but it is unclear what use farmers make of other analytical frameworks (including PESTEL, Porter‟s value chain analysis/five forces framework and SWOT analysis). The following findings are based on an analysis of 144 respondents to a postal survey of farmers in the south of England.

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Additional keywords/tags

strategic managementstrategic toolsmission statementbenchmarkingfarm management
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Supporting the development of the national rural economy.

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