Measuring the competitiveness of China’s export trade in vegetables: a strategic management approach

This paper examines China’s export performance over the period 1996-2000 for unprocessed vegetables, and the strategic positioning of its export trade in vegetables relative to market opportunities.

Year of Publication2003

A synthesis of approaches derived from trade-shares accounting and the concepts of strategic management, through the concept of the Attractiveness-Position Indicator is used to analyse the competitiveness of China's export trade in vegetables. It is concluded that China's performance in the unprocessed vegetable sector deteriorated between 1996-2000; that its strategic position is unbalanced; that it has lost aggregate market share in the fresh produce sector but gained it in the frozen vegetable one; and that it needs to improve chill chain and logistics to exploit its cost competitiveness in fresh vegetables.

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