916: Save our countryside: Why we are all killing off our rural idyll

This paper is taken from an article in the Daily Telegraph on 11th October 2009 by Mark Price, Managing Director of Waitrose and Chairman of the Leadership Team supporting HRH The Prince of Wales’ Rural Action Programme

Year of Publication2009

The future for many of Britain's farmers, especially in our uplands, is gloomy and rural villages and market towns are failing. The current system of reward for environmental management will never be enough to support British agriculture. Our smallest farmers in particular need help. A group of business leaders, under the umbrella of The Prince's Rural Action Programme, is determined to throw a lifeline to Britain's most vulnerable upland farmers and communities. And that lifeline needs to come in the form of readily accessible funding.

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agriculture public relations pr
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