OpenFields

910:Organic farming markets

This paper is summarised from ‘Analysis of socio-economic aspects of local and national organic farming markets’ by Matt Lobley and colleagues from the Centre for Rural Policy Research, University of Exeter, Countryside and Community Research Institute, University of Gloucestershire and the Centre for Environmental Policy, Imperial College, London.

Year of Publication2009

UK organic production is small and geographically very unevenly distributed, with concentrations in south-west England and south-west Wales. The top 10% of the largest farms accounted for over half of sales and are largely working in national markets. The large number of smaller more locally orientated producers are the type consumers appear to think they are buying from. Consumers expressed strong health and environmental reasons for buying organic and are relatively price insensitive. However, those who do not purchase organic food are price sensitive. Organic farming is unlikely to make a large contribution to employment or wealth but the large numbers of small producers should be beneficial to rural economies in their areas.

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organic marketing
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