374: Differentiation - market trends

Sir Stuart Hampson President of the Royal Agricultural Society of England and Chairman of the John Lewis Partnership which includes the Waitrose chain of supermarkets has commissioned an independent report on farming and food. This briefing is taken from Chapter II of the report.

Year of Publication2006

There are opportunities for farmers to link food production to the growing market for environment, animal welfare, local, regional, British, seasonal and organic standards. Consumers say they support differentiated produce but their preferences tend not to be reflected in day-to-day purchasing decisions. Better and wider broadcast information is needed to change views into action.

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